Corporate identity strategy: empirical analyses of major ASEAN corporations
نویسندگان
چکیده
This paper examines corporate identity on three different levels: regional; national and industrial. It then empirically integrates corporate identity with strategy within ASEAN corporations. Multi-leveled analyses are drawn from statistical results obtained from an already established database of 109 ASEAN public-listed companies. It seeks to relate corporate identity to the anatomy of strategic planning within major corporations in the ASEAN region.
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